Starting a Matcha Brand in Europe: Private Label Matcha & Wholesale Solutions

Want to launch your own matcha brand - without sourcing chaos or high MOQ barriers? At Allreasons, we help cafés, e-commerce shops, and wellness brands create bespoke private label matcha powder lines across Europe and beyond, with everything in‑house from sample ordering to packaging. Read more about our product offerings here!

Why Private Label Matcha Is a Smart Business Move (Europe Focus)

The matcha industry continues to grow across Europe, attracting health-conscious consumers and premium buyers. Whether you want to:

• Offer ceremonial matcha in high quality coffee shops or restaurants

• Introduce matcha latte blends in cafés or vending machines

• Launch matcha related products like smoothies, snacks, wellness bowls

…starting a matcha brand with custom packaging positions you for success.

First time hearing about matcha? Get more information on it in our blog post. Read it here!

Which Matcha Grade Fits Your Brand Identity?

Not all matcha is created equal and not all matcha is supposed to be enjoyed equally. Your desired product positioning will guide which grade makes the most sense:

• Ceremonial matcha – vibrant green, stone-ground, first harvest; perfect for spa, premium tea, or ceremonial use

• Premium / barista grade matcha – smooth with balanced sweetness; ideal for ready-to-drink lattes or retail tubs

• Culinary matcha – bold flavour built for recipes, smoothies, or baking; excellent cost efficiency for brands

We source the finest matcha - whether from Japan or high-quality Chinese farms - and match it to your business needs. It’s about quality, not origin.

Want to order in bulk? Check out our wholesale page!
Not sure which Matcha grade is right for you? Read this and it will help you choose the right one!

Real-World Launch Costs, MOQs & Profit Margins

Launching your own brand doesn’t require tens of kilos.

• Minimum order quantity (MOQ): ~5 kg per grade (starts with 100 × 50 g craft bags)

• Wholesale cost per kg: Negotiable based on volume, typically competitive for 10 kg+ orders

• Suggested retail markup: ~200–400% (dependent on packaging, market channel)

Example: we send free samples, client approves, client provides label designs - we label and pack; first branded batch delivered within 2 weeks. Subsequent orders ship within 2–5 business days across Europe.

Private Label Packaging & Branding Made Easy

1. Choose a grade and packaging size (50 g doypack bags, craft bags/pouches, tins).

2. Share your custom label design or use our template.

3. We print, pack, and assemble - making regulatory and food‑service readiness straightforward.

4. You just receive a shelf-ready brand delivery.

For clients unsure of design or packaging options, we provide expert advice at no cost.

Ensuring EU Compliance: Lab Testing & Regulatory Support

Selling matcha in Europe requires compliance with standards for heavy metals and pesticide residues. We remove that burden from you:

• All matcha batches are lab-tested and EU food service ready

• You avoid customs delays, import permits, or food compliance overhead

• Each order arrives with documentation, so selling across EU is hassle‑free

Sample Ordering Procedure (Free, Simple, Reliable)

We help ensure you choose the right matcha:

• You order free sample packs (you pay shipping only)

• We send small portion labels of each grade

• You assess colour vibrancy, dissolution, aroma

• Once approved, placing a full branded order is seamless

• Click to order your samples!

Ideal for These European Businesses:

• Boutique cafés seeking bespoken matcha packaging

• New e-commerce stores launching a wellness line

• Foodservice brands offering matcha‑infused menus

• Vending operators or tech offices adding matcha latte options

Frequently Asked Questions (FAQ)

Q: Can I order less than 10 kg to test the market?
A: Yes - start with 100 × 50 g craft pouches. We work with flexible order tiers and scale pricing accordingly.

Q: Does matcha from China affect branding?
A: No, as long as quality - vibrancy, L‑theanine content, pesticide-free - is assured. Many premium brands source from China if standards are met.

Q: How quickly can I receive my labeled products?
A: Our usual lead time is 2 weeks. First branded batch usually takes one extra week due to label printing and packing. Repeat orders are much faster, even can be received in less than a week.

Q: Q: Is your matcha safe for EU markets?
A: Yes. We handle compliance and lab‑tested quality - ensuring your product is EU‑ready.

Any Other Questions About Matcha Wholesale or Private Label? Feel Free To Ask Us!